At Infinite Retry Labs, we believe every child is born an explorer. We’re building something different: a gentle, authentic, and future-facing digital space designed for kids aged 2–8 who dream of becoming astronauts, doctors, scientists, and explorers. With our flagship app, Adventures with ELI, we’re redefining what educational technology can be: ad-free, inspiring, grounded in reality, and built to nurture both curiosity and healthier digital habits in kids.

Our Mission: A Healthier Alternative to Passive Video Watching & Mindless Games

As a parent, the struggle to find platforms that genuinely have your child's best interests at heart is real. While screens are often the only way mom can sneak a shower in or dad can get dinner ready, the top of the app stores are filled with mindless games and ad-riddled apps that are little more than digital ads for a toy franchise. For younger children, options are even fewer, often leading parents to rely on the crutch of passive video consumption like YouTube.

As veteran app developers, we've watched this monetization, attention-driven ecosystem evolve, and not for the better. These days, the best apps for kids are hidden behind paywalls while most kids experience them interupted regularly with ads. We believe every family deserves an ad-free learning platform, which is why advertising is fundamentally not part of our platform. This grounds our product roadmap entirely around what works for kids, and not what works for advertisers or brand building. We saw an opportunity to create something better: a space where technology doesn’t aim to babysit, but instead sparks wonder and learning.

Our mission is driven by a simple, heartfelt belief:

• To ignite natural curiosity with playful, planetary-scale adventures.
• To foster authentic learning through real science data, wildlife sounds, and space imagery, not artificial approximations.
• To encourage healthier digital habits with gentle nudges and purposeful play—no ads, no manipulative algorithms, no artificial urgency.

We believe your child deserves tools that help them grow into curious, capable, and kind citizens of the universe.

Our Inspiration: From Our Childhood to Theirs

Our approach is deeply inspired by the media we grew up with and gravitated back to as parents. We are guided by the empathy and soft-spoken curiosity of Mr. Rogers, the progressive spirit of Sesame Street, and Hayao Miyazaki's willingness to explore complex topics with children in approachable ways. These creators, who were staples of our youth, have profoundly influenced our parenting styles and our mission to create a truly meaningful and enriching platform for the next generation.

Meet ELI: Your Child’s Robot Companion & Learning Champion

Kids ask countless questions all day long, and often tired parents just end up asking Siri or googling the answers. What if your child had a tireless companion and guide to help satisfy that curiosity?

Meet ELI, a robot with limitless patience who serves as a companion, an attentive playmate, and a guide to the galaxy. ELI's in-game praise and encouragement are based on real science around how kids are motivated by concrete, immediate feedback in-context, helping them build confidence as they learn. Through intuitive, and often wordless, design, ELI helps even the youngest learners build skills in:

• Observation, analysis and critical thinking
• Logic, problem-solving and the scientific method
• STEM foundations (vocabulary, math, science, space)
• Soft skills like patience, perseverance & kindness

Whether zooming in on satellite imagery of Mars, cataloging butterflies like a real naturalist, or visiting a space lab, ELI adapts to each child’s pace and curiosity level. ELI's innovative design also includes features that help kids wind down from screen activities instead of winding up, making for a smoother transition back to the real world and fewer tantrums.

Authentic Learning: An Alternative to Ad-Driven Apps and AI-Generated Brainrot

You're tired of the mindless YouTube scroll, endless tapper apps, and synthetic content. So are we. Unlike most apps that are full of ads and offer no real replay value, Adventures with ELI is grounded in observation of reality, not AI approximations, by using:

• Real satellite imagery from space telescopes and CubeSats
• Real wildlife footage of animals in their natural habitats
• Authentic sounds from nature archives

Kids aren’t just playing games, they’re engaging directly with the authentic wonders of our observable universe, turning learning into joyful discovery that fosters a deeper connection to the world around them.

Healthier Screen Time & Ad-Free Learning

We understand your concerns about screen time. That’s why we’re part of a new generation of edtech: screen time that's adaptable, situational, and purpose-driven.

• No ads. Ever. Your child's attention is precious, and we believe it shouldn't be monetized by third parties.
• Privacy you can trust. Built by parents for parents, our platform is fully GDPR and COPPA-compliant, so you can be confident.
• Robust parental controls. We put you in charge of your child's information, not us.
• Offline-friendly play, perfect for long trips or Wi-Fi-free zones.

Every choice in Adventures with ELI is designed to help kids develop healthier digital habits while encouraging curiosity that spills off-screen and into the real world.

At IRL, we are building a platform kids love, that encourages healthier digital habits parents can feel better about.

Fueling Curiosity With & Without the Screen

We're busy building out great experiences for kids both on-screen and off.

Our core experience is available to everyone, while an optional paid subscription unlocks even more value and exclusive monthly content. We’ve also added offline creative extras: printable 3D projects, coloring pages, and hands-on activities delivered straight to your inbox that are so engaging, they actively encourage a break from the screen and inspire real-world discovery.

And because we know role models matter to kids' success, our “Interviews with ELI” series brings real scientists to your child’s screen, answering questions from kids, for kids.

Building a Healthier Future for Kids & Tech

This is just the beginning. Infinite Retry Labs is here to champion digital products built for kids’ well-being and wonder.

If you’re searching for a healthier, more inspiring app for your little astronaut, budding scientist, or curious explorer, we invite you to join us. Start by subscribing to our newsletter to read all about ELI's origin story and become part of our kid-friendly community. Help us create a brighter, curiosity-fueled future for all kid-kind.

Because kids wanna go to space, let’s take them there. 🚀✨

Got more questions? Check out our Frequently Asked Questions.

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